Defining the information architecture and UX strategy for integrating Patagonia Provisions onto Patagonia.com, with a goal of growing Provisions revenue from $2M to $5–$8M annually.

Designing and building a personal portfolio site from napkin sketch to deployed product, using Figma, Claude Code, and MCP to close the gap between design and code.

Migrating Patagonia's Trade-In program from a standalone WornWear.com experience to the main Patagonia.com shopping ecosystem — leading to a 1.5x increase in overall trade-in orders submitted, setting up the brand for future used product integration on the website.

A redesign of the global navigation menu, driving a 25.7% lift in menu engagement and generating $6.6M in attributable revenue with a projected annual impact of up to $13.7M.

Surfacing used product alternatives on new product pages — connecting Patagonia's Worn Wear resale business directly into the core commerce experience, leading to Worn Wear's most successful Q1 to date.

End to end design for a native mobile iOS application that provides practical, evidence-based therapy skills to parents and gives feedback through machine learning technology. The app was subsequently acquired by Manatee, a leading virtual mental health platform.